Many Twitter users are curious to know the meaning and purpose of the Twitter card validator. However, to understand that, you must have adequate knowledge about Twitter cards. Don’t worry! Just like you, there are many users who are unaware of Twitter cards.
You will be surprised to know that as of December 2022, there were more than 368 million monthly active users worldwide on Twitter, making it one of the most popular social accounts. Indeed, Twitter is one of the most widely used social media platforms to connect with a wider audience. It can help you promote and market your brand on a larger scale.
Therefore, it is important to improve your organic Click-Through Rate (CTR) to experience brand success and growth. Plus, it is vital to attract potential customers to boost brand awareness. You can achieve all these by creating informative, user-engaging, high-quality, and attractive tweets that appeal to your audience. But it can be challenging to deliver a brand message in just 280 characters.
This is where Twitter cards come to the rescue. Twitter cards offer you the flexibility to convey attention-seeking information to your customers within the character limit. And that’s not all! Keep reading the blog to know all about Twitter cards, a Twitter card validator, Twitter card validation steps, and more. So, let’s get started.
An Overview of Twitter Cards
Twitter cards are designed to make your tweets look more structured and attractive to boost interaction with the target audience. The purpose of Twitter cards is to provide a better experience to customers and improve traffic. All you need to do is add a couple of coding lines to your webpage. Whenever anyone will share the link of your tweet, it will appear as a Twitter card to all their customers.
Here, the system identifies the URL in the content and skims through the website to identify the type of card and tweet to structure it well. There is a high chance that you may not have heard of Twitter cards and Twitter card validators before, but it is something that you surely have come across multiple times on your social media platform. Many people use them to go above the confined limit of 280 characters.
Types of Twitter Cards
There are currently four kinds of Twitter cards, each having its own purpose, use, and user experience. However, it is significant to note that you can have only one card per page.
Twitter Summary Card
As the name implies, the summary card equips users with proper knowledge of the shared webpage. It tells about the title, description, thumbnail, and URL of the page.
Summary cards allow you to display a vast variety of web content, including articles, reviews, product descriptions, and blog posts. The brief details mentioned on the card serve as a call to action for users.
Twitter Summary Card With Large Image
The summary card with a large image is similar to the standard summary card. However, it lets you add a large image. Many firms use this Twitter card to make the visual elements of the webpage look great and appealing. For instance, a large structured, and well-designed image can make a customer stay for a longer time on your website.
Twitter App Card
It may come as a surprise to many people to know that 80% of Twitter users are on smartphones. Though marketing your website content is important, promoting your applications are equally essential to increase installs.
Twitter App Card offers an excellent way to market your app on Twitter and compel more people to download it. The card mentions the app name, logo, description, and other details to let the audience know about your company app.
Twitter Player Card
Both videos and audios play a key role in social media content marketing. Fortunately, the player card supports both types of media and offers a seamless and richer experience to Twitter users.
What Is A Twitter Card Validator?
Twitter card validator confirms whether the URL you have looked for has the Twitter card meta tags or not. It also gives you a preview of how your card will look in Twitter feeds.
How To Use A Twitter Card Validator?
After choosing the type of your card and making the tags live on your website, the next step is to use the Twitter card validator to check if everything is going smoothly or not. All you need to do is
- Visit the Twitter card validator webpage
- Paste the page URL along with the meta tags
- Click on the “Preview Card” button
In case everything appears to be ok, you will see the card preview, card type, information on the number of meta tags, and a success message. On the contrary, if there is any problem, you will see an error message appearing on the log screen.
Please note that the Twitter Cards and Twitter card validator is not something new or recently introduced. Many people use them to go beyond the restrictive character limit, reach a wider audience, and market their brand.