About 6 years ago, I decided to use the little knowledge that I acquired about didactics in the Teaching career in a project that was born to help my colleagues in the Audiovisual Communication career. (Yes, I was one of those who changed careers in the last year, causing a heart attack in my parents)
Since I started this project, I have been training and researching to be able to carry out my YouTube channel on audiovisual training, which today has more than 62,000 subscribers.
This channel has opened doors for me as a trainer, mainly in the area of post-production and image manipulation with Photoshop, and some other video editing tools like FlexClip tutorial video maker. And within the world of the internet, he has ended up placing me as coordinator of trainers of Pildorea, an online training platform with the particularity of being based on tutorials of less than 3 minutes, straight to the point and without wasting time.
Thanks to coordinating the trainers who participate in the platform, I have been able to detect some of the main doubts that those who transfer their trade to the online medium have, and in that sense, I think there was no better way than to attack the problem than with an example practical.
So here are my recommendations on how to make a video tutorial:
Previous research is one of the best exercises we can do when creating any type of content. It allows us to know what others have previously told about the subject we want to discuss, to consolidate the knowledge that we have a little bit with tweezers and above all, to correctly order the information we have in our heads since when we learn, we do not do it in a linear way. Rather, we add information over time as if they were patches or layers of paint. That information is understandable to us, but surely if another person entered our mind, they would have good chaos ahead. That is why it is super important to organize the information we have when explaining it.
2.Make a script
The best option when making a training video is to start writing the lesson that we are going to give in a document. This will allow us to optimize the information both in terms of time, words, expressions, and examples.
This text will not only help us make our lesson as attractive and didactic as possible, but it will also allow us to have the work done for a possible transcription of the audio (something that helps a lot to position the videos on YouTube). We can also take advantage of the text to write an article on our blog or directly adapt it and create a written agenda over time for future courses and workshops.
Later, we will record this lesson by announcing the text or speaking directly to the camera.
For the first case, I recommend using a Zoom H4N or an audio recorder of the style. We can also use a USB microphone or a lavalier microphone like the one I use in my videos.
In the case of speaking directly to the camera, the best option (although much more expensive) is to use a teleprompter, although we can always build one with a little skill.
4.Explaining fine but showing is better
Once the lesson is recorded, it is time to illustrate the theory with visual examples. In my case, I usually choose to record the screen and make my examples or drawings on it to explain the lesson. For this, I recommend some programs such as:
Once we have the information and the demonstration recorded, we should edit the video to make it as enjoyable as possible, and, if it is designed to be published in Pildorea, have a duration of less than 3 min.
When publishing it, I highly recommend thinking about the title and descriptions of the videos, as well as the tags that we use. This information is what the internet algorithms will use to find videos based on our searches, so it is advisable to include keywords that allow our content to be found. At the same time, we should achieve an attractive title that encourages the user to click.
For example, let’s imagine that I want to post a tutorial on the Photoshop frame tool on the internet. You could choose the following titles.
Photoshop’s frame tool.
Photoshop tutorial: the marquee tool. Tips on selections.
The secrets of the marquee tool in Photoshop.
As you can see, the last title not only contains several important keywords on the subject we are dealing with ( tool, frame, photoshop, tutorial, Spanish ), but it is also written in a way that creates a certain mystery and curiosity to the viewer.
These are the details that make a tutorial more viewed than another, although obviously, the main objective should always be to create good training content that contributes to the user. Everything else should only enhance it.
What, do you dare to do yours? What do you think about the workflow? Any proposal in the comments that help to improve it is welcome.