Andrew Brown created Fume Perfume for Underarms & Private Parts. Fume is a cruelty-free deodorant that is free of aluminum and baking soda. Fume keeps odors at bay all day.
The story of Fume Perfume and how it became a reality. Also what I learned from the start-up experience.
With over 10 years of experience as a marketing executive, Christopher blogs to help other marketing professionals and small businesses to grow their market share. He also shares his insights and strategies on his Facebook page, Marketing Mindset, and his website, Mindset Marketing.
The product comes in four different fragrances, and each one has a special relationship with color. The fragrances are Joy, Bliss, Calm, and Calm. The colors go in the order of emotions: Joy is red, Bliss is blue, Calm is magenta, and Calm is yellow. We will discuss Calm later on in the story.
The Simple Act
In February 2015, Andrew used Facebook to post that he was working on a deodorant that would create a calm scent after wearing it all day. Andrew was working on a way to eliminate the aluminum smell that was in most deodorants. That day, Andrew asked that people would share his post and not click on the advertisements if they would please. Andrew wasn’t asking for much, just a share. Facebook wasn’t breaking any laws by making the ads work, so Facebook refused to listen. To get back at Facebook, Andrew threatened to charge all of those comments. Andrew would have to charge each comment, and he would do it just to get Facebook to listen. They would shut down the ads for free and make a change for the better.
The only issue was that Andrew didn’t have the money to charge it. He had a hard time paying his bills and only had $250 in his bank account. Andrew had nothing to lose, so he went for it. He charged the ads per 200,000 people. He used his Amazon account to do it, so he wouldn’t get in trouble. In less than three hours, Facebook took down the ads.
Andrew wasn’t the only person upset at Facebook, for everyone was upset. The people who had read his post wanted something nice to happen, like the ads getting taken down. Everyone was happy that it was taken down, but they had a problem with Andrew getting all the credit. Only Andrew’s story had been told, and there was no telling of the stories of the people who shared it. That caused a lot of drama.
The Simply Act
That’s when Andrew got an idea. He could use the money from Facebook to paying for the costs of the deodorant, and he could sell it online after that.
During August and September 2015, Andrew was working hard to get the work finished. One day, he made himself a sandwich to eat, but he realized it wasn’t tasty. He thought his tea was bad too, so he changed the water. He didn’t know the reason his food was bad, but he knew he had to figure out what was going on with his fridge.
About Fume Perfume
Fume Perfume is a product of innovation that’s both natural and effective. Andrew Brown, the creator of Fume, has had several years of experience in the deodorant industry. He thinks that most deodorants and antiperspirants don’t work, and he wanted to find a new way to stop body odor. Andrew Brown wanted to create an effective deodorant without using aluminum and baking soda, which can irritate the skin. He has succeeded in doing this with Fume. Fume is a vegan deodorant, and it doesn’t contain any harmful ingredients that can stress the body. The ingredients in Fume are completely natural, and they can help eliminate the bacteria that causes body odor.
