Undoubtedly, traffic seems crucial to a successful website. If you are paying per click (Pay-per-Click) or measuring conversion rates (Conversion Rates) etc. you will quickly realize that traffic is not the most important factor.
It shows the rate of change by how many visitors the requested action was used (for example, the purchase or order of a catalog), and this is a percentage rate that does not depend on the number of visitors.
The objectives of the website operators are:
1. As many qualified visitors as possible
2.As little as possible per visitor fee
3. As much change rate as possible
In general, it is evident that these goals cannot be met at the same time.
Goals 1 and 2 are opposite goals. Experience and experience will create a healthy balance between the two.
The rate of change is only related to the visitor’s ability to find what they are looking for. Therefore, only one of the four most important basic conditions is the traffic factor. In total, four views on a website need to be considered.
1. Traffic – Can potential customers find my website? Does my website appear in the correct environment?
2. Ease of Use – Can visitors find what they are looking for on the websites? Do we speak the same language as my visitor?
3. User Experience – Can I attract customers with my website? Does the visitor find my site positive?
4. Reliability – Does my company seem reliable? Do my products and services give you confidence?
On the other pages, there are no detailed instructions or checklists, rather you will find questions about how to make your website an attractive advertising medium.
Although traffic is not the most important goal, it is a necessary condition. There are many different ways to get interested in the website:
> SEO: When the searched word is entered, the important thing is that it appears at the forefront of the search results. For this, your website must be adapted to search engine criteria.
> Purchased Search Engine Ad: Your ads appear when a defined word is entered into the search engine. Payment occurs by click according to the rule (pay per click).
> Affiliate Marketing: Unified marketing is a form of marketing that leads to success. They share suitable advertising tools (eg banners, buttons) with other websites and earn commissions in case of success.
> Vertical List / Portal: Successful lists or entries are available in some branches. It is mostly paid.
> Online – PR: There is not much difference between the internet and the offline world in the press business. In addition to the use of the press, you can also add an Online PR platform.
> Unique solution: If your industry has portals or news articles, often these media can create their own solutions.
In order to get the highest impact, you should use every option, if possible, and measure the return on investment at the same time.
In this way, you can choose the most suitable option from the options you have put into the best SEO practice and focus on it. Because recycling can be different depending on the branch and application.
Usability can best translate as ease of use, and it actually matches the expectation. Although you may find your own website easy to use, it may not be. Because you know your website better than your potential customers. It is your potential customers that should be the benchmark for you.
Think about these looks:
> Internal and External languages: You use a language in your company that brings a good understanding of your own products or services. But with incomprehensible abbreviations, you will only scare your customers. Try to find common ground for this.
> Minimizing options: You can present everything to your visitor, but only at a convenient time. Turn off the unnecessary information and don’t endow your customers with unnecessary options. Instead, offer only options that match their current situation.
> Stay steady: Your website, content, and structure are based on a draft. Once the visitor understands this draft, they will expect other components on your site to work in the same way. Stay steady and don’t spoil your draft.
Lead the way: Guiding is very important, especially in complex structures. Your visitor should always know where it is located, what options are available, and what they may encounter. That is to say, after browsing through online formularies for pages, the visit may be interrupted. Because the visitor generally does not know at what point he is.
The best example of a consumer-oriented website is, of course, Amazon. Amazon recommends products based on user activity on its website.
If a website can attract visitors with its function and different ideas, it is very close to success. It is not enough for the visitor to find only the information they are looking for. It is ideal to find more products and to find the company competent, innovative, and user-friendly.
Accordingly, the following factors are very important:
> Asking questions: Even if all the information can be learned from the website, a few questions will remain unanswered. It is important that your customers can reach you the way they want: by phone, email, or fax.
> Be detailed; Your website is not a brochure. You have the opportunity to be detailed against offline media. To provide as much information as possible – of course, it should always be visible and structured.
> Share your knowledge: ‘What is written is correct. You can provide your customers with educational information for wisdom. They help your customers and at the same time prove your site’s branch knowledge.
> Thinking Possible: Although you know well what can be done with your products, your customer may not yet know. For example, many grocery stores on the Internet display their products with individual instructions for novices. Show your customers that you can deliver success in your product and service to your visitors.
Although the visitor knows well what they are looking for, you must convince them that they can feel confident in your company. Because customers give their private information, especially when shopping online, you must show them that you are trustworthy and credible.
The following factors are important in your reassurance:
> Membership: Your association with other sites in your branch appeals to your professionalism and shows that you are well-known in your branch.
> Certification: Certification can also assist with professional claim notice. These may be certificates related to the profession or company. For example, a website with an online shopping system must have quality approval (eg Trusted Shop) for the online shopping organization. Important criteria (security of information, legal aspects) need to be documented.
> Update your website: If the internet visitor finds old messages or broken links on your site, your website is no longer viewed and your company is not in a good condition. For this reason, keep up-to-date with new information and review the links.
> Professional appearance: Making your website in accordance with the old, standard, and basic patterns do not reflect a modern and refreshing company. Don’t save where needed!
> Be humane: People work with people, not computers. Show that your company has a soul, for example, present pictures and resumes of all the people you consider important on your site.