Content marketing can be divided into two parts: content creation and content distribution. Many content marketers find it easy to create content while lagging in terms of content delivery. Not sharing your content can get your channel unnoticed. It will not even bring you the assured results you are looking for.
Chart your content marketing goals, industry, and audience to focus on this year as your content delivery strategy depends on these factors. Here we have listed five content marketing platforms based on digital marketing agency Austin that will reign supreme during 2021. let’s get on:
Blogging is a mixed medium created for two purposes: inspiring the public or achieving conversion. It is one of the most powerful marketing platforms. Any content marketing channel list is incomplete without mentioning it. About 93% of B2B marketers use blogging as a robust marketing tool for business growth. This is the home base of the content marketing efforts you are making. It can grab a lot of attention. If you know how to leverage your creativity through this channel, you can add more value to your brand or business. Any content can be reproduced in a blog. The SEO service company can be beneficial for optimizing blog content.
According to the digital marketing agency Austin, YouTube is one of the most prominent platforms. If there is one revolutionary platform for a content marketing platform, it is YouTube. Video marketing is growing in popularity every year. YouTube is one of the primary content marketing channels because it gives you a place to host your videos, a search engine where people search and get information.
If people want their videos to be easily found, they compile and upload them to YouTube, giving them global exposure and making them easily discoverable. Becoming a YouTuber is a proud moment and adds a silver feather to your achievements.
Audio content is slowly becoming a milestone in content marketing as more people seek entertainment and information in podcasts. While people believe that podcasts are designed for entertainment purposes only, they are potentially a powerful B2B marketing device.
These days you will find any podcast application buzzing in the digital market around the world. Nielsen’s August 2020 report linked to the Total Audience Report found that 53% of respondents listen to spoken audio content daily or weekly.
In the coming years, people will turn to podcasts to learn something new or to find healthy detox from the chaotic world outside. It enhances brand recognition and trust, driving traffic and backlinks to your site from Apple podcasts.
Email is a cost-effective, robust content marketing channel and cannot be missed when it counts as a critical component of investing in your digital marketing efforts. It is another potent and powerful way of communicating and spreading your products and services, brands, outlets, new launches, and business.
This is a great way to reach consumers about your brand. It helps people to promote your brand without following useless links. You can send creatively designed newspapers concerning some new products or items or seasonal wishes. You can further use the SEO service company and digital marketing agency Austin for email marketing.
In recent online research, it was observed that among a wide variety of content such as blogs, webinars, videos, infographics, and interactive content; Email copy is at the top of the most used range to cover the COVID-19 topic for viewers.
However, you can observe this level of ROI only if you know how to smartly and strategically leverage this channel that delivers the appropriate message for your goals, brand, and audience. Email can be used to send sales reports, regular newspapers, cart abandonment, helpful information about company updates, and more.
Video is one thing, and live video is another. 29% of B2B marketers used live-stream content in 2020, especially in content marketing. If the Demand General Report’s 2019 report is to be believed, up to 63% of B2B marketing representatives were willing to share their contact information to access the webinar. 64% of users admitted spending 20–60 minutes watching webinars during a content preference survey. People have used live-streaming platforms to promote their brands, businesses, and social media presence. Whether it is Facebook or Instagram Live, users are taking advantage of this technology feature, and even the audience is benefiting as much as commercial accounts. The Digital marketing agency Austin says live videos are popular because they are unique.
Using this wealth of information will help you select the proper content marketing channels for the growth of your business. This year has come with plenty of marketing opportunities.
However, remember to meet the needs of your target audience. Following the above advice from an esteemed SEO service company will help you connect with them in the best way possible and build your global niche.